About the author

Janeesh Uthuppan

Janeesh co-founded a performance agency fifteen years ago and still runs it: 250+ clients across home services, real estate, education and professional services, and a team of specialists he built himself.

A co-founder wears whatever hat the week demands. Some weeks that meant placing the ads himself, building the campaigns and learning what Meta rewards and what it quietly punishes. Some weeks it meant planning a client's quarter as the strategist, deciding what the ads should do for a business rather than for the dashboard. Every month it meant reading the numbers as the owner who pays the bills. That range is the point: he has stood where an owner stands, and on the other side of the table too.

AdRudder is that experience turned toward owners. The guides below are it written down, one owner question at a time, each dated and updated. The Independent Ad Audit is the same judgment applied to your own ad account, read-only, in five working days.

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